Growth marketing lead:
50k community, 3000 DAU,
4x NFT ROI.
360 Marketing.
Nine years across Web3 gaming, esports, ecommerce and consumer brands. I build communities that convert, run the paid engine underneath them, and sit close enough to the product to change it when the community asks.
Selected work
05 case studies · click any card to read it
Experience
Boom Esports, gaming house
League of Legends · 2021
Supervised the players, ran the gaming-house accounting and finance, and worked with Riot Games, PCS, HyperX and AOC.
Brands and accounts worked on
About
I started in performance marketing at aCommerce, running Facebook and Google spend for Microsoft, L'Oréal, Colgate and AIS. Then I went the other direction — into Web3 gaming, where the channel is a Discord server and the audience talks back.
That mix is the point. I can forecast a media plan and I can host a Twitter Space at 2am. At Kryptofighters I listened to the community, adapted the campaign, and pushed the features they asked for into the game itself. At Brilliantcrypto I do the same across eleven markets.
I like international culture — being able to say something directly, even to someone a level above me. If it's better for them, why not? And when someone complains, I thank them. They're helping me improve.
Skills & certifications
Let's talk growth.
Open to marketing leadership roles and consulting — Web3, gaming, or any brand that needs a community and a paid engine at the same time. Use the form or reach me on LinkedIn.